Mattamy Homes Privacy Policy

Introduction

Mattamy takes privacy seriously. The purpose of this Privacy Policy is to inform you of how Mattamy Homes Limited, Mattamy Homes Corporation and its family of affiliated companies may collect, use, and share your personal information when you purchase a home, use one of our websites ("Website"), mobile applications, and any other services we offer (collectively, the "Services"), and otherwise interact with us. This Privacy Policy also describes your choices about the collection and use of your information.

Some of our affiliated companies have separate and independent privacy policies and notices, which can be accessed on their respective websites. These affiliated websites include:

www.mattamyhf.com

www.rivertownflorida.com

www.traditionfl.com

www.wellenpark.com  

www.watersongfl.com  

We encourage you to read the privacy policies on these websites to learn more about the manner in which these affiliated companies may collect, use or disclose and otherwise treat personal information.

Please read this Privacy Policy carefully before you use our Services. By using our Services, you agree to this Privacy Policy. For some Services, we may seek additional consent. We will ask you for that consent when and where it is needed.

We may revise and update this Privacy Policy from time to time in our sole discretion. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new "revise and posted" date at the top of this page. Any changes to this Privacy Policy will become effective when posted unless indicated otherwise, and your subsequent use of the Services constitutes agreement to the updated policy.

Personal Information

How We May Collect and Use Personal Information

When you visit a sales center, purchase a home, use our website or other Services, or otherwise interact with us, we may collect and use personal information (i.e. information that identifies you, or may reasonably be associated with you). This personal information may include information you voluntarily provide to us which such as your name, email address, telephone number, home or other physical address, and other categories of personal information we set out below.

• Registration/Guest Registry: When you visit a sales center, and complete a registration/Guest Registry form or through your interaction with a Mattamy Homes New Home Counselor/Sales Agent, we may collect certain personal information such as your first and last name, mailing address, email address, and phone number (including information you choose to provide optionally, such as desired features and upgrades for your home, the number of household occupants, and other information).
• The information you provide is used to better understand your needs, assist you in finding a suitable home and to send you tailored communications about Mattamy homes, products, and services.
• Purchasing a Home: When you purchase a home, we collect personal information:
  • when you complete an Agreement of Purchase and Sale for a residential property, including the name and contact information (such as email address, mailing address, and telephone numbers) for each purchaser, purchase amount for the purposes of facilitating the residential property transaction;
  • to provide you with homeowner updates and the status of your new home construction;
  • to complete your requested home purchase, including working with your lender and settlement/title agent to finalize your loan; verify your identity by collecting valid government-issued identification such as your driver’s license;
  • to provide the master developer and applicable homeowners associations and/or condominium associations and their agents information concerning you and your home purchase;
  • when you register for a new home warranty plan or when you make a warranty customer care request;
  • to provide you with customer satisfaction surveys; and
  • to manage your relationship with Mattamy.
• Website Registration: We may require you to register for access to certain information, products, and Services on our Website. At such time, we may request certain personal information such as your name, mailing address, telephone number, and email address.
• Marketing Communications: When you purchase a home, complete a Guest Registry form or otherwise sign up to receive marketing communications, we may use your contact information to send you tailored communications about our homes, communities, products, Services, and promotions. We may also send you information about products and Services of third parties that may be of interest to you.
• You can opt-out of receiving future marketing and promotional communications at any time by clicking on the unsubscribe link included in our email communications, visiting our Preference Centre, or by contacting us as set forth in the Contact Us section below.
• We may also use services provided by third-party platforms (such as social media and other websites) to serve targeted advertisements on such platforms to you or others, and we may provide a hashed version of your email address or other information to the platform provider for such purposes. To opt-out of the use of your information for such purposes, please send a request using any of the methods set forth in the Contact Us section below.
• If you visit a third-party website and sign-up to be contacted by a homebuilder, regarding the construction of a new community, we may collect your name, phone number, and email address from the third-party operating the website to contact you regarding your interest in a Mattamy home. The third-party websites that you visit have their own separate and independent privacy policies, notices, and terms of use, which we recommend you review carefully.
• Survey and Customer Research: From time to time, we (or a third party on our behalf) may offer you the opportunity to participate in one of our surveys or customer research. We may collect certain personal information such as your name, email address, and your responses to the survey questions. The information obtained through our surveys and customer research is used in an aggregated, non-personally identifiable form to help us understand our customers and to improve our Services, marketing, customer service, and products. Aggregated survey results and individual responses may also be posted on our website and social media pages, without your name or contact information.
• Referral Services/Tell-a-Friend: If you choose to use one of our referral services to tell a friend about our Website or an employment opportunity, we will ask you for your friend’s name and email address. We will send your friend a one-time email on your behalf inviting him or her to visit the Website. We store this information for the sole purposes of sending this one-time email and tracking the success of our referral program, and we do not use the names or email addresses submitted in these circumstances for any other purpose without consent to do so. You are responsible for ensuring that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the message.
• Customer Service: When you contact us with a comment, question, or complaint, you may be asked for information that identifies you (such as your name, address, and a telephone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint (for example, lot number, warranty enrollment number, etc.). We may retain this information to assist you in the future, to improve, test, and monitor the effectiveness of our Services, and to enhance your experience with our Services. We also use personal information to establish and manage our relationship with you and provide quality customer service.
• Careers: If you visit the career section of the Website, we may also collect information you provide on applications (such as that contained in a resume, cover letter, or other similar employment-related materials) when you upload your application or otherwise communicate with us electronically. We will use your personal information in connection with your employment inquiry, any application for employment you submit, obtaining background information about you, and to process and respond to your application for current or future employment opportunities.
• We may use personal information for any purpose otherwise required or permitted by applicable law.

How We May Share Personal Information

To the extent permitted by law, your Personal Information that we collect may be shared with the following categories of third parties:

• Service Providers: Your personal information may be shared with (or otherwise made available) to our affiliates and other third parties who provide services on our behalf. For example, we use service providers to provide services such as maintaining our Website, hosting our job application form, providing services related to our Website, collecting and analyzing customer satisfaction data, and sending electronic mail or other functions related to our business and services. Our service providers are given the information they need to perform their designated functions and are not generally authorized to use or disclose personal information for their own marketing or other purposes. However, service providers that send, administer, or analyze customer surveys are permitted to use, transfer, disclose, and sell aggregated and de-identified information for their own purposes, provided that they take steps to ensure that individual customers cannot be identified through the use of that data.
• Your personal information may be maintained and processed by us, our affiliates, and other third-party service providers in Canada, the U.S., or other jurisdictions. In the event personal information is transferred to the U.S. or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts (or related parties), law enforcement, and governmental authorities in accordance with those laws. If you are located in Canada, you may contact our General Counsel as described below under “Contact Us,” to obtain written information about our policies and practices with respect to service providers (including affiliates) outside Canada, or to ask questions about the collection, use, disclosure, or storage of personal information by such service providers and affiliates outside Canada.
• Affiliated Companies: We may provide your personal information to our affiliated companies if they are working with you to finance or close your purchase of a home or to obtain insurance on the home you are purchasing. We may share your personal information with our affiliated companies, including Mattamy Home Funding, LLC℠, Mattamy Homes Title Agency, LLC, Mattamy Homes Insurance Agency, LLC, Wellen Park, LLLP, Beachline South Residential, LLC, and Sunrise Land Partners, LLLP so that they may provide you with information on the products and services they make available to our homebuyers.
• You have the opportunity to “opt-out” of having this personal information shared for marketing purposes with third parties at any time. You may opt-out or change your previous election by sending a request using any of the methods set forth in the Contact Us section below. If you do not wish to be contacted by our affiliated companies about products and services they make available to our homebuyers including mortgage financing, insurance, and settlement/closing services, you may change your election by sending a request using any of the methods set forth in the Contact Us section below.
• Third Party Marketing: After you have executed a purchase contract, we may share your personal information with third parties that have a product, service, or other marketing information that we believe may be of interest to you as a home buyer, such as your name, address, telephone number, postal address, and e-mail address with these companies in an effort to help you find these resources. These companies may include one or more telecommunications companies, gas companies, and utility providers who serve the community, and subcontractors who have worked on your home so that they may provide you with information on extended service or warranty plans or monitoring or maintenance services they may offer.
• You have the opportunity to “opt-out” of having this personal information shared for marketing purposes with third parties at any time. You may opt-out or change your previous election by sending a request using any of the methods set forth in the Contact Us section below.
• Developers: After you have visited or expressed interest in a particular community, we may share your visitor information with the master developer of that community.
• Sale of Business: We may disclose your personal information to third parties in connection with financing that we seek or in connection with a prospective or completed business transaction, including a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Mattamy or as part of a corporate reorganization or stock sale or other change in corporate control.
• Legal/Compliance: Mattamy, its affiliated companies, and its Canadian, U.S., and other foreign service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, U.S., or other law. Your personal information may also be disclosed where necessary for the establishment, exercise or defense of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Links to Other Websites

Our Website may contain links to other sites that we do not own or operate, including social media websites. Also, links to our Website may be featured on third party websites on which we advertise.  Except as provided herein, we will not provide any of your personal information to these third parties without your consent.  We provide links to third party websites as a convenience to the user.  These links are not intended as an endorsement of or referral to the linked websites.  The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully.  We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or share, secure and otherwise treat your personal information. This Privacy Policy does not address the privacy and data security practices of any third parties.

Social Media

We may offer you the opportunity to engage with our content on or through third-party social media websites, plug-ins and applications, including LinkedIn, Facebook, Instagram, YouTube, Google and Pinterest. When you engage with our content on or through third-party social networking websites, plug-ins and applications, you may allow us to have access to certain information associated with your social media account (e.g., name, username, email address, profile picture, gender) to deliver the content or as part of the operation of the website, plug-in or application. When you provide information from your social media account, we may use this information to personalize your experience on the Website. These social media services are capable of tracking your browser across other sites and building up a profile of your interests, which may impact the content and messages you see on other websites you visit. We are not responsible for the privacy and data security practices of social media platform providers.  Any personal information that you provide through social media platforms will be subject to the privacy policy of the platform operator, and not this Privacy Policy.

User Generated Content

Mattamy engages a service provider to identify social media postings related to Mattamy properties. Mattamy or its service provider may repost / republish such social media postings, including photographs, with the user’s consent. Prior to granting consent for Mattamy to repost / republish your content, you are responsible for obtaining valid consent from any third party whose personal information is contained in your posting. Your social media postings will be used and publicly disclosed (including via publication online) by Mattamy and/or its service provider for the purposes of promoting and marketing Mattamy’s products and services. Unknown third parties may have the ability to download, copy, use, republish and make comments on such postings (including any personal information contained therein) without moderation, and Mattamy may not be able to control further dissemination of the information even if you withdraw consent for Mattamy to continue using and disclosing the information. For additional information, visit Mattamy’s User Generated Content Terms and Conditions.

Cookies, Third Party Advertising and Information about our Services

Visiting our Website

We and/or our service providers collect IP (Internet protocol) addresses from all visitors to the Website and other related information such as page requests, location, browser type, operating system and average time spent on our Website.  This information is used to help us understand our Website activity, to monitor and improve the Website, and to deliver content and advertisements that may be of interest to you based upon your online activities.

Cookies

We use cookies and other online tracking tools on our Website.  Cookies are downloaded by your internet browser the first time you visit the Website. The next time you visit the Website from the same device, the cookie and the information stored in it is either sent back to the site that generated it (first-party cookie) or to a different website to which it belongs (third-party cookie).

We use certain cookies, pixel tags and other technologies to help us understand how you use the Website and enable us to personalize your experience.  More specifically, our Website uses social media cookies, performance cookies, targeting cookies, functional cookies, and certain strictly necessary cookies.  Using such cookies on our Website provides benefits to you, such as displaying content relevant to you and/or content you have not previously seen, and allowing you to maintain your last visit activity for saved products or community pages as well as previously selected preferences (e.g., language, location). The use of cookies also allows us to measure website activity to provide a better user experience. Cookies and other tools may also be used to track your activity and tell us additional information about the use of the Website, including, without limitation, the time and length of your visit, the device type, geolocation, the pages you look at on our Website, the website you visited just before coming to ours, and the name of your Internet browser. Cookies and other technologies are also used in connection with social media plug-ins and applications (see more information above) as well as Google Analytics and targeted advertising (see more information below).  Information collected via cookies is shared with, or collected on Mattamy’s behalf by, our affiliates and social media, advertising (including ad networks), and data analytics partners. To learn more about how this Website employs cookies, or to opt-out of non-essential cookies, please click on the 'Cookie Settings' link in the footer of this website.

Please note that we have no control over the cookie settings of websites you visited before visiting our Website. However, if you do not want information collected through the use of cookies, most browsers allow you to reject cookies.

Google Analytics

We may use third parties, such as Google Analytics, to collect such data. To learn more about how Google collects and processes data and the choices Google may offer to control these activities, you may visit: 

• https://www.google.com/intl/en/policies/privacy/partners
• https://policies.google.com/technologies/partner-sites and
• https://support.google.com/analytics/topic/2919631

Third Party Advertising

We use third-party advertising companies to strengthen, manage and improve our online and email advertising campaigns. These companies may collect information about your activity on our Website and other websites (such as web pages you visit and your interaction with our advertising and other communications) and/or apps in order to make predictions about your preferences, develop personalized content and deliver advertisements about goods and services of interest to you. We may also partner with ad networks and other companies that serve ads on behalf of us and others on non-affiliated digital properties. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information these ad networks collect about your visits to our websites and other non-affiliated websites or apps over time. This information may also be used to evaluate the effectiveness of our online advertising campaigns. Cookies set by these third parties may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information (such as name or government identification numbers) but are based on uniquely identifying your browser and internet device. Accordingly, information collected by such cookies, alone or in combination with other available information, could potentially be linked to you. If you do not allow these cookies, you will experience less targeted advertising.

Opting-Out of Third Party Advertising: You may visit www.aboutads.info/choices or www.youradchoices.ca/choices to learn more about third party advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance (“DAA”) or the Digital Advertising Alliance of Canada (“DAAC”) self-regulatory programs. If you wish to opt-out of interest-based advertising in mobile apps on your device by companies that participate in the DAA’s AppChoices app, you may download that app onto your device and exercise your choice. AppChoices is available at: www.aboutads.info/choices.

Mattamy does not monitor or follow “Do Not Track” (DNT) signals, in part due to uncertainty and inconsistency regarding the DNT standard, and therefore handles all user information consistent with this Privacy Policy.

Mattamy has implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure.  Nevertheless, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee that personal information that you transmit using our Services  will be totally secure.  We will make  legally required disclosures about  any compromise of your personal information.  To the extent applicable law allows for such notification via email or posting on the Services, you agree to accept notice in that form. Mattamy restricts access to your personal information on a need-to-know basis to employees and authorized service providers who require access to fulfil their job requirements. Mattamy may disclose personal information about you as required or permitted by law for such purposes as protecting against fraud, resolving consumer disputes or inquiries, reporting to consumer reporting agencies, judicial process, or subpoena.

We retain personal information for as long as we reasonably require it for legal or business purposes. Mattamy has personal information retention processes designed to retain personal information of our customers for no longer than necessary for the purposes stated in the Privacy Policy or to otherwise meet legal, auditing or compliance requirements.

Our Services are intended for a general audience and  are not intended or permitted for use by children. We do not knowingly collect personal information from children under the age of 13.  In the event that we learn that we collected personal information from a child under age 13 without parental consent, we will delete that information as quickly as possible.  If you believe that we might have any information from a child under 13, please contact us by using any of the methods set forth in the Contact Us section below.

You may have the right under applicable law to make certain requests about the personal information we collect or maintain about you, and who we disclose it to.  This may include the following:

Request for Disclosure of use. You may have the right under applicable law to request a copy of the following: 

(1) The categories of personal information we collected about you;

(2) The categories of sources from which the personal information is collected;

(3) The business or commercial purpose for collecting or selling the personal information (if applicable);

(4) The categories of third parties with whom we share personal information; and

(5) The specific pieces of personal information we have collected about you.

Request for Deletion of personal information.  You may have the right under applicable law to request that we delete your personal information (or correct inaccuracies). Note that deletion requests are subject to certain limitations, for example, we may retain personal information as permitted by law, such as for recordkeeping purposes, to maintain an active account, and to process transactions and facilitate customer requests.

Request Not to Disclose Personal Information.  We will not disclose your personal information to third parties if we have received and processed a request from you not to do so.  To submit such a request, please contact us by emailing privacy@mattamycorp.com. Please note that we may continue to share your personal information with our affiliates, service providers, for essential purposes described above and other such circumstances.

Request for Information Regarding Foreign Service Providers. If you are located in Canada, you may contact our General Counsel as described below under “Contact Us”, to obtain written information about our policies and practices with respect to service providers (including affiliates) outside Canada, or to ask questions about the collection, use, disclosure or storage of personal information by such service providers and affiliates outside Canada.

To exercise any of these rights, please contact us by using any of the methods set forth in the Contact Us section below.  We will respond as required by applicable law and as otherwise deemed appropriate in our reasonable discretion under the circumstances.

Mattamy builds homes and communities in the United States and Canada, and we follow the data protection and consumer protection laws of the United States and Canada and its individual states/provinces and territories. If you reside or are located in a different country, the data protection laws of that country may differ as to protections under data protection laws in your country of residence.

The personal information you submit to Mattamy will be transferred to the United States, Canada or other foreign jurisdictions for the purposes described above which involve:

(1) fulfilling a request you submit to us for information about our Services;

(2) implementing pre-contractual measures at your request (such as processing your request for information about home buying opportunities in communities that interest you); or

(3) enabling the performance of a contract you enter into with Mattamy.

We retain personal information for as long as we reasonably require it for legal or business purposes. When we no longer have a legitimate business interest in keeping your personal information, we securely delete or destroy it. In determining data retention periods, Mattamy takes into consideration applicable laws, contractual obligations, and what we reasonably believe are your expectations and requirements. For example, if you purchase a home, we will retain your information for as long as you own your home and as long as required by our contracts and by law. If you request information regarding the personal information that we maintain about you, we will fulfill your request as required by applicable law. Note that if you consented to allow the disclosure of your personal information to a non-affiliated third party, we will not be able to take any action with respect to personal information under the control of such third party and you will need to submit your request directly to that third party.

How We Sell Your Information

Mattamy does not engage in the sale of your personal information.

Access to Specific Information and Data Portability Rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your request, if applicable, we will disclose to you the categories of personal information we collected about you, the categories of sources for the personal information we collected about you, the business or commercial purpose for engaging in the sale or collection of that personal information, the categories of third parties with whom your personal information is shared, and specific pieces of personal information we collected about you.

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. You also have the right at any time to direct us not to sell your personal information, which is your right to opt-out. In the preceding twelve months we have not sold personal information.

We will not discriminate against you for exercising any of your CCPA rights.

To exercise the access, data portability, and deletion rights described above, submit a request to us by emailing privacy@mattamycorp.com. We will contact you and request additional information in order to verify your request.

Please contact us if:

• you have any questions or comments about this Privacy Policy,
• you wish to access, update, and/or correct inaccuracies in your personal information,
• you wish to opt-out of marketing communications, or
• you otherwise have a question or complaint about the manner in which we or our service providers treat your personal information.

You may contact  us by email at: privacy@mattamycorp.com, or by mail at the following address:

For Residents in Canada:                                             

Mattamy Homes Limited

Privacy Office

66 Wellington Street W.

Suite 5500

Toronto, ON

M5K 1G8

For Residents in the U.S.:

Mattamy Homes Corporation

Privacy Office

4901 Vineland Road

Suite 450

Orlando, Florida

32811